Drop off your CV
At Pareto, we go above and beyond to find the right fit for both you and a prospective employer. Taking people of high potential and placing them in positions where they can excel.
Sliding into the DMs. Popular with both Millennials and Gen Z, sliding into the...
Popular with both Millennials and Gen Z, sliding into the DMs is a colloquial term coined in the last 6 years. Essentially, it refers to the action of sending someone a private, or ‘Direct Message‘ (DM).
Sliding into a person’s DMs is the act of initiating contact with someone over a social media platform. The phrase is most commonly connected with romantic interests, however, it is not just reserved for match-making. In recent years, direct messaging on social media platforms such as LinkedIn has become a very valuable way to introduce yourself to a prospective client for its potential to turn a cold lead into a relationship.
So, are there any similarities in sending a business direct message to sending a romantic one?
Anyone familiar with Social Media Messaging or dating sites such as Tinder or Bumble will know that being on the receiving end of a tired cliché, misjudged joke or an arrogant assumption is, at best, off-putting and, at worst, downright offensive.
Perhaps even worse is the dreaded ‘double text’ where, even after showing zero interest, you still get bombarded with unwanted contact. In today’s digital age we’re all too aware of the ease of copy and paste and we know that the generic message we have just received has probably landed into a whole host of other inboxes with no effort to build a real connection at all.
Before taking the leap and connecting with every single person on LinkedIn to click send on your sales pitch, stop.
Yes connecting on social is a great way to sell, with 84 % of VPs saying social networks play a vital role in the purchase process (IDC) but generic, widespread DMs rarely work to build real connections. Take time to actually look into the connections you want to make.
Do some research on your client.
What are they interested in? What sorts of articles have they been re-sharing, reading or writing? By putting in the work beforehand to understand their interests you can get yourself a real conversation starter that will actually land.
Well, the pros of making contact on social platforms stack up pretty highly:
If you want help perfecting your social selling techniques then Pareto can help.
Our renowned sales training will fast track your ROI by helping to address any areas of weakness in your sales team.
Our Pareto trained, digitally-savvy graduates are all equipped with the confidence and the industry know-how to sell successfully over the phone, face-to-face and across social media.
Get in touch today to learn about how Pareto can boost sales in your business.
Alternatively, you can call us on 917-397-4059